Influence works best when it feels considered.
Meet Emily
Co-Founder & Head of Creator Strategy
A creator, marketer, and brand strategist who understands what earns attention—and what earns trust. Emily has built brands from the inside while cultivating authentic creator partnerships that feel intentional, credible, and commercially effective.
Meet Kristen
Co-Founder & Head of Brand Partnerships
A beauty industry insider who has worked both sides of the table—from buyer to Head of Sales. Kristen understands how products move, how retail partnerships are built, and how the right creator relationships translate into measurable business growth.
Our Approach
We do not believe in generic influencer lists, mass outreach, or partnerships built only around follower count. We believe in alignment: the right creator, the right audience, the right message, and the right moment.
Taste
We understand that how your brand shows up matters. Every creator, campaign, and piece of content should feel aligned with your brand’s aesthetic, voice, and customer.
Trust
The most effective creator partnerships are built on credibility. We focus on creators who have real audience connection and the ability to make a product feel relevant, personal, and worth sharing.
Commerce
Awareness matters, but so does action. We build creator programs with a clear path from discovery to conversion, whether through affiliate strategy, ShopMy, live shopping, gifting, or ongoing ambassador relationships.